[not] as seen on TV.

a few weeks ago i shared a pretty random consumer-generated ad from a sweepstakes of a certain brand i do SOME work on (to be clear, this is the brainchild of people at the company waaaay more talented than i).

well the deadline was last night, and some really great stuff came in at the eleventh hour (literally). this is by far my favorite:



my favorite part is the last two thing the stain says in the ad. i'll give some free Tide to the first person who can correctly tell me what that was, and how it made you feel as a person (i wasn't going to just give away the stuff for free). overall, a well-made, engaging ad. not that my opinion it matters though [as i am told, it does, in fact, NOT], as ultimately, now that we're in the homestretch this is being put in the hands of consumers to see which one makes the final cut (and ultimately aired on TV).

there were actually quite a few other great spots (you can soon see all the finalists on the official YouTube channel. just for kicks, here's another one i think is great:



a number of other brands in + outside of our company have been aggressively moving in this space (of consumer-generated ads). some better than others. in the interest of fairness + inclusion, i share a soon to be classic from ANOTHER category which i usually don't pay attention to (though i certainly did whilst traveling in Asia):






outstanding, and [maybe] coming soon to a TV near you.